Overview

Koepsell’s Popcorn is a long-standing Wisconsin brand known for its locally grown popcorn and nostalgic family heritage. They partnered with Agency 722 to modernize their brand identity, elevate their digital presence, and create packaging and marketing that would position them for growth in retail and direct-to-consumer sales.

The Challenge

Koepsell’s had a beloved product and strong history, but lacked a cohesive, modern brand presence. They needed updated branding, a refreshed visual identity, improved packaging, and a digital strategy to help them reach a wider audience and compete in a more design-forward retail environment.

Our Approach

Brand Strategy: Refined their brand positioning to highlight heritage, quality, and Midwest tradition while appealing to modern consumers

Logo Redesign: Created a clean, updated logo that stays true to Koepsell’s roots but feels current and shelf-ready

Website Design: Built a streamlined, retailer-friendly site that showcases products, history, and brand personality

Social Media Management: Developed ongoing content, messaging, and visuals to increase reach and reintroduce the brand to new audiences

Packaging Design: Designed updated packaging for all popcorn varieties to improve shelf appeal and brand consistency

What We Delivered

Brand strategy + positioning

Full logo redesign

WordPress Website design + build

Social media management + content

Packaging design for multiple products