Overview

Eleven Peas is a hummus and dips brand focused on clean ingredients, simple recipes, and better-for-you snacking. As they prepared to enter retail locations for the first time, they partnered with Agency 722 to build a modern, market-ready brand identity and packaging system.

The Challenge

Eleven Peas had great products and a clear mission, but no established brand identity. They needed a complete visual system, from logo to packaging to digital templates, that communicated health, simplicity, and shelf appeal while standing out in a crowded refrigerated section.

Our Approach

Logo Design: Created a fresh, approachable logo that reflects the brand’s clean ingredients and simple philosophy

Packaging Design: Designed bold, modern packaging for multiple SKUs with strong color blocking, clear labeling, and premium shelf presence

Branding Guidelines: Built a complete brand toolkit outlining colors, typography, logo usage, graphic style, and visual tone

What We Delivered

Custom logo design

Packaging design for multiple products

Social media template suite

Full brand guidelines